Brand Ambassador Manager

Job Description

<h3>Job Description</h3><p>Job Description<p><p>Location: Montréal, QC or Vancouver (Hybrid/Remote)<br />Reports To: VP of Marketing</p><p>About Us:<br />In our evolution from performance-marketing to culture-and-commerce growth, we are seeking a Brand Ambassador Manager to build and scale an industry-leading ambassador channel across our multi-brand portfolio. You’ll deliver performance while aligning with our creator/brand mindset and retail ambitions. Our Portfolio of brands range from Fitness, Supplements, Pets and Beauty Brands.  </p><p>Role Summary:<br />As Ambassador Manager, you will design, launch and operationalise our affiliate partner program: recruiting high-quality affiliates (creators, publishers, fitness communities), defining commission models, managing tracking and optimisation, collaborating cross-functionally and scaling the channel. This role sits at the intersection of culture <span >(creator/affiliate)</span> and commerce (sales/revenue) as we continue expanding both D2C and retail presence. Evaluate our current programs and optimize or re-design as needed. </p><p>Key Responsibilities:</p><ul><li>Develop and execute a full affiliate marketing strategy aligned to business objectives (traffic, conversion, revenue) across brands.</li><li>Identify and recruit new affiliate partners—creators with affiliate capability, niche fitness/publishing communities, content publishers and deal/coupon sites.</li><li>On-board affiliates: provide tracking links/codes, assets (banners, landing pages, copy), training and campaign briefs.</li><li>Monitor affiliate performance: clicks, conversions, AOV, ROI. Identify top performers and scale; address under-performers with optimization</li><li>Negotiate commission structures, partner contracts/terms, bonus incentives while maintaining profitability and brand integrity.</li><li>Collaborate with brand, content, social and e-commerce teams ensuring affiliate campaigns align with product launches, creator activations and overall marketing strategy.</li><li>Manage affiliate program budget; forecast incremental revenue, set KPIs, report to leadership.</li><li>Ensure compliance and program integrity: vet affiliates for quality, monitor traffic quality and fraud prevention, avoid cannibalisation of other channels.</li><li>Stay up-to-date with industry trends, emerging affiliate platforms and new creative formats; propose innovation.</li><li>Create monthly/quarterly dashboards for leadership: partner segmentation, growth by cohort, revenue streams, optimisation recommendations.<br /> </li></ul><p>Required Qualifications & Profile:</p><ul><li>3+ years’ experience in affiliate marketing, partner marketing or performance marketing—preferably with consumer-brand, D2C experience. </li><li>Proven track record of recruiting and growing affiliate networks and driving measurable revenue via affiliate channels.</li><li>Strong analytical skills: comfortable with tracking tools, performance dashboards, conversion metrics.</li><li>Excellent relationship and negotiation skills: able to manage partner contracts, motivate affiliates and ensure alignment.</li><li>Familiarity with affiliate platforms/networks (e.g., Superfiliate, Impact, CJ, Partnerize) and commission models (CPA, CPS, CPL).</li><li>Strong project-management and organisational skills; able to work cross-functionally under tight timelines.</li><li>Bonus: Experience in multi-brand environments and/or <span >fitness/supplement/retail</span> categories.</li><li>Bonus: Basic understanding of creator ecosystem and how affiliate integrates with influencer/content strategy.<br /> </li></ul><p>What We Offer:</p><ul><li>A strategic, high-visibility role building and owning a major revenue channel across multiple brands.</li><li>Opportunity to blend culture <span >(creator/affiliate)</span> with commerce (sales/scale) in a growth-oriented company.</li><li>Competitive compensation + benefits.</li><li>Flexible/hybrid work structure; collaborative and fast-moving team culture.</li><li>Career growth potential: as the affiliate channel scales, lead a small team or program globally.</li></ul><p>30-60-90 Day KPIs:<br />Days 1-30:</p><ul><li>Audit current affiliate program: list current affiliates, performance metrics (clicks, conversions, revenue), tracking systems.</li><li>Select and implement/or optimise affiliate tracking platform/tools.</li><li>Define affiliate programme structure: commission models, partner categories, onboarding process.</li><li>Recruit at least 10 new affiliate partners aligned with brand values/fitness niche.</li><li>Set up affiliate dashboard & reporting framework (clicks → conversions → revenue).<br /> </li></ul><p>Days 31-60:</p><ul><li>Activate recruited affiliates: ensure each has tracking links, creatives and campaign brief (target: 80% activation).</li><li>Monitor activation rate: percentage of signed-up affiliates generating at least one sale.</li><li>Drive initial performance: set target affiliate-driven revenue for this period (to be internally defined).</li><li>Analyse affiliate traffic quality: clicks → conversions → AOV; identify top 20% performers and bottom 20%.</li><li>Segment affiliates: high-potential vs low-performing; prepare optimisation plan for next phase.<br /> </li></ul><p>Days 61-90:</p><ul><li>Increase active affiliates to at least 30 partners, with at least 5 high-performing affiliates delivering consistent conversions.</li><li>Optimise <span >commission/promotional</span> model: review performance data, adjust rates/terms for top affiliates; sunset low-potential ones.</li><li>Achieve affiliate program growth rate: e.g., new affiliate sign-ups increased by 25% over previous 30 days.</li><li>Calculate ROI of affiliate channel: (Revenue – Cost) ÷ Cost; report to leadership.</li><li>Deliver performance review presentation: affiliate growth metrics, partner performance, optimization roadmap for next 90-180 days.</li></ul><p><p>How to Apply:<br />Please submit:</p><ul><li>Your résumé/CV</li><li>A short cover letter (1-2 paragraphs) describing the affiliate program you launched or grew, key metrics/outcomes, and what you would bring to our multi-brand model.</li><li>Optional: A sample dashboard/report or campaign summary you managed.</li></ul></p><p>Powered by JazzHR</p><p>hfmdlhc4bB</p></p></p>