Customer Marketing Strategist OpenRoad Auto ON

Job Description

<h3>Job Description</h3><p>Job Description<p>Salary: <br /><p>DRIVING POSSIBILITIES.</p><p><br /></p><p>Position: Customer Marketing Strategist</p><p>Status: Full-Time</p><p>Remote/ In-Office Hybrid Workplace</p><p><br><br></p><p><br><br></p><p>Cars Innovation Customer Experience </p><p><br><br></p><p>Imagine working for a truly innovative company. OpenRoad Auto is one of Canadas Best Managed Companies, achieving the awards highest Platinum level. Explore your opportunity with one of the fastest-growing and most awarded automotive groups in North America.</p><p><br><br></p><p>Who We Are: </p><p><br><br></p><p>Were a results-driven company looking to innovate the way the automotive industry does business online and in-store. You can play an important role in our growing marketing department as we rapidly expand our presence in Ontario. We are looking for a Customer Marketing Strategist to ideate and generate successful marketing campaigns for dealership clients. Our successful candidate will work closely with dealership stakeholders and the internal Marketing bench.</p><p></p><p>Who You Are: </p><p><br><br></p><p>Youre a strategic marketer with an analytic mindset. Youre driven to find the marketing strategies that drive repeat sales, improve retention, and increase customer lifetime value. People describe you as very detail-oriented, strategically smart, metrics-oriented, and results-driven. You have experience creating marketing campaigns and you enjoy understanding how customers think. You value being rewarded and recognized for your efforts. You appreciate a workplace that offers a blend of remote and in-office work.</p><p></p><p>This Full-Time Position at OpenRoad Means Youll Enjoy:</p><p></p><ul><li>Competitive compensation and benefits package</li><li>Opportunities for innovation and growth</li><li>Discounted vehicle purchase program</li><li>Associate perks program</li></ul><p></p><p><br><br></p><p>Responsibilities:</p><p><br><br></p><ul><li>Meet with client accounts regularly to understand business objectives and discuss marketing strategies and campaigns</li><li>Work cross-functionally with dealership stakeholders and marketing team members to carry out strategies and campaigns</li><li>Work with other members of the marketing team to create and monitor a wide variety of integrated campaigns, including email, SMS, and direct mail campaigns</li><li>Responsible for automated marketing program development and execution, including segmentation, testing, deployment, and continually evaluating these for improvements</li><li>Understand and evaluate campaign metrics and distribute campaign performance to dealership stakeholders and the marketing team</li><li>Own the overall marketing strategies for your client accounts and work closely to ensure that the efforts of the entire marketing team align with business goals</li><li>A/B test subject lines, content, and designs to optimize campaign performance</li><li>Work with the Marketing Manager to define KPIs, create reporting, analyse campaign performance. Create recommendations to improve campaigns continuously.</li><li>Be an ambassador for loyalty and customer relationship projects across the group and actively promote and assist with execution at the stores</li><li>Assist with executing corporate group-wide campaigns and projects, ensuring compliance and good understanding at the store level</li><li>Ensure compliance of marketing campaigns with manufacturer advertising guidelines</li><li>Exercise dealership budget controls, and process invoices</li><li>Uphold company and department policies, practices, and systems</li><li>Provide additional coordination and marketing support as required</li><li>This position will be expected to perform other duties as assigned by management</li><li>This position will require occasional travel to OpenRoad and affiliated rooftops in the Southern Ontario area</li></ul><p></p><p>Qualifications: </p><ul><li>Minimum two years of experience in a marketing role or as an advertising account executive, or equivalent, in a fast-paced industry</li><li>Degree, diploma, or equivalent experience in marketing, business, or communications</li><li>Proven success in direct marketing, demand generation, customer relationships, and content generation</li><li>Strong knowledge of email marketing best practices</li><li>Willingness to work potentially long hours, including flexibility on weeknights and weekends, during busy retail months to deliver on projects</li><li>Strong attention to detail, excellent time management skills, organizational skills, communication skills, and ability to work with pressing deadlines</li><li>Experience in overall project management with a creative mind</li><li>Responsible individual with own vehicle and drivers license</li></ul><p></p><p><br /></p><p><br><br></p><p>Assets:</p><ul><li>Fluency in a second language. Specifically; Mandarin, Cantonese, Hindi, Punjabi</li><li>Familiarity with Braze, Marketo, HubSpot, or other Marketing Automation Platforms</li><li>Familiarity with Canadian Anti-Spam Legislation (CASL) and the Personal Information Protection and Electronic Documents Act (PIPEDA)</li><li>Proficiency working with large amounts of Personally Identifiable Information (PII)</li><li>Passion for cars and knowledge of the automotive industry</li></ul><p></p><p>Internal Candidates MUST apply by filling out theInternal Endorsement Formon the Intranet. Failure to complete the form will cause a delay in your application.<br /></p><p><br /></p><p><span >https://orag.bamboohr.com/careers/4622</span></p><p><br /></p><p>We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.<br /></p><p></p><p></p><p>JOIN US AND GROW WITH US!<br /></p><p></p><p>We thank all those that have applied. Only those considered for the position will be contacted.</p><p><em><br /></em><br /></p></p></p>