Salesforce Marketing Cloud Senior Developer

Job Description

<p>The role requires hands on coding, strong technical expertise, solution architecture skills, and leadership in managing projects, guiding a development team through onsite-offshore model, and ensuring high-quality deliverables that meet business objectives.<br></p><ul><li>Lead end-to-end architecture for SFMC Engagement and Account Engagement solutions.<br></li><li>Translate business requirements into scalable technical solutions using Journey Builder, Automation Studio, Email Studio, Mobile Studio, Content Builder<br></li><li>Design cross-cloud integrations between Marketing Cloud, Sales Cloud, Service Cloud, and external systems via APIs, MC Connect, and Marketing Cloud Connect.<br></li><li>Create data models and data extension strategies ensuring compliance with GDPR/CCPA and internal governance policies.<br></li><li>Build personalized, dynamic, and automated campaigns in SFMC and Pardot.<br></li><li>Develop complex SQL queries for audience segmentation and reporting.<br></li><li>Implement AMPscript, SSJS (Server-Side JavaScript), and Automation Studio workflows.<br></li><li>Oversee and contribute to Pardot form design, landing pages, scoring, and grading.<br></li><li>Integrate Marketing Cloud Engagement and Pardot with CRM systems (primarily Salesforce Sales Cloud).<br></li><li>Design secure API integrations with external platforms.<br></li><li>Ensure data synchronization, deduplication, and hygiene across marketing and CRM systems.<br></li><li>Mentor and guide junior developers, admins, and campaign specialists.<br></li><li>Manage project timelines, sprint planning, and stakeholder communications.<br></li><li>Review deliverables for code quality, scalability, and performance optimization.<br></li><li>Ensure CAN-SPAM, GDPR, CASL compliance for all campaigns.<br></li><li>Monitor campaign performance and recommend optimization strategies.<br></li><li>Maintain platform health checks, release management, and documentation.<br></li><li>Ability to conduct code reviews, solution reviews, and performance optimization sessions.<br></li><li>Strong documentation and presentation skills for both technical and business audiences.<br><br></li></ul><br><h3>Requirements</h3>

Technical Skills:<ul><li>Journey Builder, Email Studio, Mobile Studio, Automation Studio<br></li><li>AMPscript, SSJS, HTML/CSS, SQL<br></li><li>Data Extensions, Contact Builder, Audience Segmentation<br></li><li>API development experience (REST/SOAP).<br></li><li>Data modeling and ETL workflows in SFMC.<br></li></ul>
Certifications:<ul><li>Salesforce Certified Marketing Cloud Consultant<br></li><li>Salesforce Certified Marketing Cloud Developer<br></li><li>Salesforce Certified Administrator<br></li></ul>
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