Senior Product Marketing Manager, Knowledge

Job Description

<h3>Job Description</h3><p>Job Description<p>A story-teller & a strategic mind<p>Coveo empowers enterprises to deliver unified and impactful experiences for customers, partners, and employees through AI-driven solutions. To strengthen our market presence and drive strategic growth, we are seeking a Senior Product Marketing Manager for our Service & Knowledge Team.<br><br>In this pivotal role, you will be the voice of the customer, leading the development and execution of product go-to-market strategy. Your expertise in crafting compelling narratives and aligning with diverse customer personas will be instrumental in driving growth and positioning our solutions effectively within the competitive landscape.</p><p><strong>As Senior Product Marketing Manager, you will: </strong></p><ul><li>Research, develop, and evangelize clear and concise value propositions and solution-based narratives that differentiate and drive demand for our commerce solution for all buyer lifecycle stages and personas.</li><li>Create a wide range of market facing assets, high-impact marketing collateral, and compelling content, including web pages, presentations, pitch decks, product sheets, videos, and thought leadership pieces, that reinforce our key solution messages, product offerings, and capabilities.</li><li>Partner closely with the demand generation team to support market-aligned programs that effectively drive pipeline growth with tailored messaging for diverse audiences.</li><li>Work with the Product Management team to lead go-to-market <em>(GTM)</em> activities for new product launches and new feature releases - owning positioning, messaging and related market-facing materials.</li><li>Collaborate with customer marketing, customer success and directly with customers to produce compelling case studies, presentations, speaking engagements, and other advocacy materials.</li><li>Equip the sales and business development teams with tools, resources, and enablement to effectively communicate the value proposition of our products and position against competition.</li></ul><p><strong>Here is what will qualify you for the role:</strong></p><ul><li>Over 5 years of marketing experience, including 3+ years in product marketing.</li><li>Experience in B2B SaaS. </li><li>Demonstrated success in developing go-to-market strategies in collaboration with product management, encompassing product launches, content creation, and sales partnerships.</li><li>Proficiency in translating complex technical concepts into compelling marketing content for diverse audiences, supported by excellent verbal and written communication skills for internal and external stakeholders.</li><li>Willingness to travel up to 25%.</li></ul><strong>What would make you stand out:</strong><ul><li>Previous roles in enterprise technology companies, particularly in Artificial Intelligence (<em>AI</em>).</li></ul><p></p><p>Do you think you can bring this role to life? Or add your own color? You don&#39;t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.</p><p>Send us your application, we want to hear from you! / Send us your application, we want to know what you&#39;re all about!</p>Join the Coveolife! <p><em>We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.</em></p><p><em>#li-hybrid</em></p></p></p>