Vice President, Marketing, Communications & Experience

Job Description

Overview

Join to apply for the Vice President, Marketing, Communications & Experience role at Shannex Incorporated.

Proudly rooted on Canada’s East Coast, Shannex Incorporated is a private family-owned organization offering a continuum of services to seniors across Nova Scotia, New Brunswick and Ontario including home care, dynamic retirement living, transitional care, supportive living and licensed long-term care. For over 30 years, Shannex has been designing, building and operating high-quality homes that residents can be proud of and where they receive the support they need to age well. Today Shannex employs over 7,000 great people and has nearly 60 residences, with several more actively in development. As the largest provider of seniors’ services in Eastern Canada, Shannex has not lost sight of ensuring that the service and care provided are personalized and based on each resident’s choice. Every decision is guided by respect and understanding of the life residents choose to live.

Role

Shannex is seeking a Vice President, Marketing, Communications & Experience to drive the organization’s brand vision, integrated marketing efforts, digital engagement and customer experience. As Shannex expands, the VP is tasked with using our rich data to deliver on brand promise as we meaningfully impact lives. Leading a team of ~17 across NS, NB and ON, the VP is responsible for leading the development and execution of traditional marketing as well as digital innovation as we enhance our ecommerce business and market our lifestyle offerings beyond residents.

What this role entails

Reporting to the Chief Strategy Officer, the VP leads traditional and digital marketing to create a cohesive experience in our facilities, in our messaging and across our emerging digital solutions, including ecommerce and apps. The VP must also manage marketing technology platforms and their integration to enhance personalization and campaign effectiveness.

This role is based at head office in Bedford, Nova Scotia, with occasional travel required.

Ideal candidate

• Bring 15+ years of progressive leadership in brand, marketing, customer experience and communications, including leading a diverse team of creatives, analysts and operators.
• Consider yourself at the forefront of the rapidly changing digital experience environment and have proven ability to adapt and innovate with customer behavior.
• Thrive in an entrepreneurial environment where you have autonomy to make decisions and quickly action practical solutions.
• Are comfortable navigating large, complex businesses to find allies and optimize systems that impact the function.
• You are known for your ability to motivate and inspire while holding teammates accountable to metrics and attainment goals.
• You hold a degree in marketing, business, communications or another related field (Masters preferred).
• Bring exposure to a highly decentralized, 24/7 service industry where innovation and customer service are paramount.

If you would like to learn more about this opportunity, please contact Kevin Stoddart or Claire Holt (cholt@kbrs.ca) or apply directly online by clicking "Apply Now" below.

The principles of equal opportunity employment will be upheld throughout this process. KBRS will also provide support in the recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant’s accessibility needs. If you require accommodation in order to participate as a candidate in the recruitment process, please contact accommodate@kbrs.ca or communicate your needs to the recruitment professionals named within this advertisement.

Details

• Seniority level: Executive
• Employment type: Full-time
• Job function: Marketing
• Industries: Nursing Homes and Residential Care Facilities

Referrals increase your chances of interviewing at Shannex Incorporated by 2x

Get notified about new Vice President Marketing Communications jobs in Bedford, Nova Scotia, Canada.